Reader Squidoo Lens Review

In a recent post I offered up some keywords I had found. They were keywords that didn’t exactly fit the mold for the Squidoo Christmas Cash template, but would still work quite well for lenses, you’d just need to use a little imagination. If you chose to create a unique lens (not using the exact SCC template) I would put your lens through Traffic Bug for you. There were some of you who took me up on my offer, and I’ve submitted all your lenses to Traffic Bug.

While I was looking at them though, I noticed a few things and thought it would be fun to do a quick review of one of the lenses that was made.

I chose the Jungle Party Supplies lens to review for a couple reasons. It used one of the keywords I provided.  It was  ”plural” keyword which means you have to get a little more creative, and the person used a lot of Amazon modules.

The thing I RRRR want to get across here, is even if you’re not using the exact Squidoo Christmas Cash outline there are still some things that are crucial you do. These are things that help your on page SEO ~ which helps Googe know what your lens is about, and helps them choose to rank it for your targeted keywords.

Brittany did a pretty good job of this, but there’s a couple things she could have done a little differently that will help with the SEO and her conversion.

1. There’s no Intro Module Title.

The titles of your modules are what are known as “H1″ tags. These are the tags that Google looks at the most when trying to figure out what a site is all about you. You definitely want to get your keywords in your module titles ~ especially the ones nearest the top.

2. Keywords in the lens url and title ~ good job on this one!

3. No link in your intro module.

There has been a lot of testing done by Squidoo and they have learned that the first link in a lens is the one that is clicked by far, the most often. (that’s why they have info links in the intro module). If you have an affiliate link you can use, you should always use it as close to the beginning of the intro module as you can ~ with your targeted keywords as the anchor text. (Anchor text is another way Google identifies what a page is about).

4. Poll Module isn’t really related to the topic.

You want all your content to be congruent. People looking for party supplies are probably trying to put together a party. Maybe a better poll would be to ask what kind of jungle party supplies they need/looking for? This will allow you to put your keywords in the poll module title ~ it will also give you great information as to what products to really feature in your lens. If everyone is looking for jungle candy ~ and you’re not offering it, well that’s something good to know.

5. Amazon spotlight module:

Nice way to use the module ~ just make sure you use your keywords in the title. Use them in a way that will help the reader understand the product is ALL the supplies in one party pack. I didn’t really get that the first time I looked at it.

Also with these spotlight modules ~ used in the lens itself ~ you might want to pull some content, whether it’s a product description or a review out and put it in the “why should this product be highlighted?” area. A little more content is always a good thing. (this isn’t necessarily true if you’re using the spotlight module in the sidebar)

6. The amazon modules:

Remember the keyword you are targeting is jungle party supplies ~ you want to include the targeted keyword as often as you can ~ so maybe instead of “Jungle Party Hats” You use Jungle Party Supplies ~ Hats as your module title.

Each of these amazon modules also gives you room to write some content in the description area. I would use it. Write a little bit about how hats are going to add to the party. People are obviously looking for supplies, but you want to give them the confidence that what you are offering is going to be perfect for what they are doing. This kind of content is going to help increase your click through and conversion rates. You will have them “sold” before they even get to Amazon which is exactly what you want to do.

7. from _____

In your titles you’re using Hats from Amazon, music from itunes ~ I wouldn’t do that. You want to give them a benefit to THEM ~ so instead maybe Jungle music to keep your guests dancing ~ or the party moving or whatever. It doesn’t matter where it’s coming from, what’s important is what’s in it for them.

8. video ~ love it.

This is a great video ~ and again, in your title you want to give them a way it’s going to benefit them. Jungle animal cupcakes is boring ~ you want to spice it up and give them a reason to watch the video.

9. Call to action

This lens is really missing a call to action. There’s no place that tells them what the next step is, what they should do next. I’m thinking you don’t have an amazon account ~ but even without one you can create a call to action using the spotlight module ~ You really want to have something that tells them what to do next “click here” kind of thing.

All in all this is a great start ~ some things you can tweak to help with your SEO and conversion but off to a good start.  While doing lenses is fun, remember creating the lens is really the smallest part of the process. You’ve got to build links using your targeted keyword as the anchor text to get this lens to rank for your keywords.

This was just a brief review of a lens. I offer lens reviews, and they are much more in depth with more information, tips and ways to improve your lens. If you think you could benefit from a lens review I’d be glad to do one for you. You can find all the squidoo lens review details here.

View the Original article

Filed under: squidoo, Reader, Review, Squidoo